Long, rambling post incoming! DUCK!
And once again I de-lurk ... here's the thing ... while Chris and Aaron have been running an awesome campaign so far, they have been falling short in one area: PR. In fact, I'd say that's why the two guys are struggling as well.
I followed the Pinkerton Road campaign very closely, since I am just as passionate about Jane's work, as I am about Tex. While the goals and details of Pinkerton Road were kind of unclear in the early days, Jane did one thing very right from the start: She had a professional PR person. I know that, since
A.) That PR person posts on the Adventure Gamers forums regularly
B.) A long time ago, I used to work in the gaming press on the side, and I still receive the occasinal press release.
Now, Tim's campaign didn't really need any PR. He was the first guy who did it, and exploded out of the gate. By this time, however, there are countless Kickstarters competing for attention. And sadly, it's become increasingly hard to make the gaming press take an interest. That means, that "Tex Murphy is doing a Kickstarter, please donate!" isn't enough of a hook anymore. Well, it is for us, but it's not for your average gaming journalist.
Anyway, once Jane had realized that it was far more reasonable to build her campaign about an actual game instead of a studio and a community model, she had the pledgers vote, which game to make first. The next day, in a canny move, she sent out a press release saying ...
"Media Alert: Jane Jensen announces Moebius -- a spiritual successor to Gabriel Knight"
Following on from there, a well-written, detailed press release gave away more about the game and media assets like concept art, etc. were offered. And interview opportunities with Jane, of course.
Now, unlike the Kickstarter itself, THIS was actually picked up by the media en masse:
http://www.eurogamer.net/articles/2012- ... st-project
http://www.gamershell.com/news_136488.html
In the following weeks, countless interviews, previews and follow-up news appeared in the gaming media. Moebius had effectively become a topic of it's own. It wasn't about "Jane Jensen on Kickstarter" anymore, but about a new game ... coincidentally connected to her Kickstarer campaign. And I'll tell you this, whenever these articles appeared, the amount of backers went up ... even if just a little bit. I am convinced, that she wouldn't have done nearly as well, without the great PR work done on her campaign. Not even close.
So, what can we do? Well, mailing gaming sites with gentle nudges toward the Kickstarter isn't quite the answer. We'll have to make it newsworthy. No, scratch that. While we, as fans, can do a lot, it would be much better if someone with a PR background (and loads of press contacts) did it. The next steps would be easy. Officially announce Project Fedora ... in fact, announce the game's title (Is it still Trance? Well, whatever) and maybe give away a couple of in-engine screenshots, if there are any. If not, use some nice high-res screenshots from the Kickstarter video. Send this to journalists, put a tie around it, offer some nice quotes by Chris and Aaron and, even better, offer interview opportunities.
Honestly, I don't know why I just wrote this. I would like to offer this idea to Chris and Aaron. Do they read this forum? Maybe I should write them a PM. Or could anybody who's keeping in touch with them pass this suggestion on?
Anyway, I am sure, that they could speed the campaign up a lot, if they consulted Jane or her PR people about what to do with regards to the press. I really wish I had current press contacts myself. In that case I would gladly offer to take care of it.