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Just finished a new TV commercial for Parkinson's disease

Posted: September 29, 2011 • 1:11 am
by Cubase
Over the past few weeks I had been working on a new TV commercial for Parkinson's NSW (Australia). Yesterday we were granted airtime approval so I have also posted it on YouTube for everyone to watch.

It's called "The Role Reversal", and I directed and produced the ad. Check it out and share it with your friends if you'd like to get it out there to help support Parkinson's.

http://www.youtube.com/watch?v=6hXdWX3Tugk

The woman in the ad is a actual sufferer of the disease and first experienced symptoms of the of it on her wedding day at the age of just 21. Before I came to shoot the ad, she had deliberately not taken her medication in the hours before so that everyone watching could experience the real effects of the disease. The girl in the film is her daughter.

-Cub. =o)

Re: Just finished a new TV commercial for Parkinson's disease

Posted: September 29, 2011 • 1:44 am
by Fred Buer
Powerful. Those shaking hands really do convey the worst of it, not being able to do simple tasks and chores...

I can't imagine how I could cope with such a disease. Most of the things I love doing are somehow related to my fine motor skills, such as writing or painting... Heck, even just texting someone becomes nigh impossible...

Nice one mate!

-Fred

Re: Just finished a new TV commercial for Parkinson's disease

Posted: September 29, 2011 • 4:55 am
by plumgas
my aunty used to suffer with it while she was alive, she was such a frail little woman & she used to shake so much that her whole body was in pain. It wasn't just hands with her it was her head & arms. It was horrible to see her go through this.

Re: Just finished a new TV commercial for Parkinson's disease

Posted: September 30, 2011 • 3:51 pm
by dcat151
Good commercial, Cub. My grandfather had Parkinson's disease prior to his passing away. It got to the point where he couldn't write anything and could hardly get a forkful of food to his mouth.

Re: Just finished a new TV commercial for Parkinson's disease

Posted: October 01, 2011 • 6:19 am
by Joel
Very effective work, Cub. I got a very strong sense of the anguish but it didn't oversell it like the TAC or smoking commercials, but the impact was still pretty strong. Nice work :)

Given your connections to the Delorian for the Back To The Future screening you ran, i'm surprised you didn't get in touch with Michael J Fox - I wouldn't put it past you, not for one second!

Re: Just finished a new TV commercial for Parkinson's disease

Posted: October 02, 2011 • 6:23 am
by RyanPatton
I think Michael J Fox would be please and happy that you did Parkinson disease AD to spread awareness and this on national television in Australia?